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Wednesday, 10 January 2018

Rule to invest in yourself


Use the 85% Rule to invest in yourself

When it comes to starting a new business, too many of us will get overwhelmed thinking that we need to do everything “perfectly.” In fact, many will spin their tires doing things like:
  • Starting a blog
  • Creating a Facebook page
  • Buying ads on Google
  • Hiring skywriters to promote their business in the skies
  • Whatever
This is an easy way to get burnt out, leading us to do nothing at all.

Your goal isn’t to start a blog or create a Facebook page with millions of likes — your goal is to 

FIND PAYING CLIENTS.

That’s why the easiest way to start freelancing is to take things one step at a time and not worry about getting it perfect.

I’d rather get it 85% right than do nothing at all.

Remember: it’s okay to make mistakes. The important thing is that you get started and learn from those mistakes.

The best way to get started is to begin investing in yourself.

Now, one thing that you will find very common with people who have not taken the time to invest in themselves and learn how this stuff works, is they will create what’s called levels of abstraction.

Rather than just going directly to what they want, they will create all these different levels of abstraction — like making a Facebook page or a blog — that make them feel good, but that actually don’t require them to do the hard work.

So, they’ll spend six, nine, twelve months doing something frustrating and then give up because they never spent time buying a couple good books or buying a course.

There are always going to be excuses when it comes to trying something new — but when you take a look at some of them, you’ll realize that they’re almost always all MENTAL barriers.
Here’s how you can break past the 3 most common barriers to earning money I’ve seen.

Mental Barrier #1: I don’t have the time to make extra money!

It’s always funny to me when people tell me they don’t have enough time for their regular job, let alone a freelance business on the side.
Well, I actually have a secret I’d like to tell you that might blow your mind…
…YOU DO HAVE THE TIME!!!
There’s no doubt about it: starting a freelance business will take time — but not nearly as much as you think.
Can you spare an hour a day to freelancing? How about a few hours on the weekends?
I’m guessing that you can. Maybe instead of spending after work time endlessly binging Netflix or browsing Reddit, you can devote yourself to starting a business that can earn you extra thousands this year. Hell, work from a laptop on the couch while streaming; Netflix and Making Money is the new Netflix and Chill.
Saying “I don’t have the time” is really saying “This is not a priority.” Try that out. “Making more money is not a priority.” Compared to “Browsing Facebook is not a priority.” Which one of those is true?

Mental Barrier #2: But I’m so tired after work!

This is actually a very valid concern. After all, many of us work long eight hour days — how are we expected to come home and work on freelancing when all we want to do is pour ourselves some wine and put on the latest episode of The Bachelor (or is that just me..)?
It’s difficult — but you can actually do it successfully with some simple psychology.
Imagine a smoker. Many smokers know that smoking is a bad habit and is terrible for their health — but they still do it because of cognitive dissonance.
What they’ll say is, “Yeah, I know it’s really bad for me but I work really hard and I deserve this pack of cigarettes.”
It’s the same thing as starting an online business. At the end of a long work day, you’ll say to yourself, “I worked all day and dealt with my dumb boss and blah blah blah. I really deserve to kick back and watch Netflix.”
Instead of falling victim to cognitive dissonance, remember this question:
Where do I want to be a year from now?
That’s actually something my parents told me when I was younger, and I never forgot it. Where do I want to be a year from now? And what small steps can I take to get there?
When you look at some successful freelancers who earn hundreds of dollars an hour, many will think, “I’ll never be able to earn that!”
But you WILL as long as you start today. And a year from now, you’ll be earning much more than you would if you didn’t do anything at all.

Mental Barrier #3: I don’t have a good business idea!

This is the most common barrier preventing people from making money freelancing: not knowing what type of work they want to do.
As I’ve outlined in the steps above, though, it’s simple to identify your profitable skills as long as you look at 4 things:
  1. What do you already pay for?
  2. What skills do you have?
  3. What do your friends say you’re great at?
  4. What do you do on a Saturday morning?
And the answer to this mental barrier will serve as the very first step in creating your side business.

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