Wednesday, 1 August 2018

Developing Your Business through Affiliate Marketing

Study and learn from other affiliates. 

A quick and easy way to gain experience and familiarity as an affiliate marketer is by joining an online community or forum. These online resources are free to join and can offer invaluable advice to marketers at all experience levels. 

  • Digital Point, aBestWeb, and Warrior Forum are excellent and free resources for affiliate marketers. In addition to advice from more experienced marketers, these forums also offer networking opportunities to connect with other marketers.

Build relationships. 

Affiliate marketing takes a lot of work and patience before any real money is made. Affiliate marketing programs drive traffic to the affiliate marketer's website, but the marketer is responsible for building lasting professional relationships with the affiliate partners out of that web traffic. The marketer must also continually seek out better partnerships with other affiliates.

  • Learn how your affiliate partners prefer to communicate. Every partner will have a different work schedule and communication preferences, and it falls on you to respect those preferences.
  • Know what your affiliates need and expect from you.
  • Brainstorm new ideas to pitch to your affiliates. You should do a substantial amount of research on your affiliates' websites, and know how they can improve their websites and services.
  • Seek feedback from your affiliates on how you can improve your own platform.

Attract targeted traffic. 

It's not enough to get people to visit your website or blog. In order to generate money from your marketing platform, you'll need to get people to click your affiliates' links.There are four primary methods of attracting potential customers:

  • Paid advertising — this method requires an effective combination of ad copy, graphics, and a highly-clickable link. Unlike more traditional affiliate marketing strategies, paid advertising (through pay-per-click ads) earn you money regardless of whether a reader buys the product or not. Services like Google's AdSense make this quick and easy for you, and can even supply you with an advertising code.
  • Free advertising — this method involves placing links and advertisements on free websites, like Craigslist or US Free Ads. Whenever someone clicks on your ad, both you and the website (for example, Craigslist) earn money from the clicks.
  • Article marketing — this method seeks to gain a higher ranking in search engine results by establishing the marketer as a credible source that won't use spam software. Many marketers use websites like Ezine Articles to publish articles that contain a unique "resource box," and as other bloggers and website managers republish the article (with the resource box intact), the marketer who published the original article gradually earns higher search engine rankings.
  • Email marketing — in this method, marketers embed an email subscription option for website visitors. This allows the marketer to acquire a site visitor's name and email address, which can help build a lasting relationship and expose the visitor to the marketer's newsletter.

Write a pay-per-click ad. 

Pay-per-click (PPC) advertisements are the bread and butter of affiliate marketing, but how well you craft your ad could be the difference between success and failure. A strong PPC ad should:

  • Address a specific problem that consumers might be facing, and call attention to a solution or benefit that the product offer
  • Use a strong and specific keyword that will help drive traffic (for help choosing appropriate keywords, use Google's free AdWords Keyword Tool)
  • Reflect the keywords used on the primary "landing" (linked-to) page
  • Work in an imperative or call to action to gently urge consumers to click through your link

Aim for quality over quantity. Having a vast network of affiliates will not necessarily help you earn more money. According to some experts, the key to successful affiliate marketing is to find the right affiliates that will drive the most results for your platform. Those affiliates may be big sites, small sites, or a combination of the two, but the most important thing is to build and maintain strong relationships with your chosen affiliates

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