Wednesday, 4 July 2018

Online Store That Are Costing You Money

With all the off-the-shelf ecommerce platforms available, it has become incredibly easy to launch an online store.
All you need is a product and a platform, like Shopify or BigCommerce, and you can flip the switch.
Just like that, you’re in business!
But launching an online store and growing one are two very different things.
Even for the most experienced ecommerce professionals, growing revenue and scaling up can be a challenge as new stores open and competition grows.
On top of that, customers have grown to have certain expectations with online shopping. While over 79% of Americans now shop online, they’re careful about where they spend their money.
Simple mistakes can send customers in the opposite direction of your checkout, straight into the arms of your competitor.
The biggest influences in making that decision are:
  • Price
  • Shipping costs and times
  • Promotions
But cart abandonment is influenced by other things as well, such as your product images, social proof, the ability to contact a company, and even product de
you use.
Losses occur outside of the conversion process, too.
In order to scale your business and minimize the leaks in your bottom line, avoid making these mistakes.
Ignoring Reviews and Ratings
When it comes to online ratings and reviews, everyone benefits. They have the ability to enhance merchant credibility, improve comparison shopping rankings, and raise conversion rates. They can increase customer engagement and monitor customer service efforts. Ratings and reviews can achieve all of this and more through the power of word of mouth marketing.
Benefits for Consumers
  • Established more trust in the product and company
  • Gives consumers a voice
  • More interaction on the website
Online reviews give ordinary consumers a voice and are particularly important since an online customer can’t go into a physical store to ask questions or test out the product. The shift in shopping from in-store to online has made consumers wary from the very beginning. Reviews help to reduce this apprehension and re-establish the trust between consumers and merchants that is lacking in the e-Commerce marketplace.
Benefits for E-Commerce Businesses
  • Valuable market research
  • Enhances customer service
  • Increase sales
Ratings and reviews provide tremendous value to merchants as well. They provide businesses with valuable market research and help them better understand the opinions and needs of their customers. Ratings and reviews are also critical to customer service. They provide the merchant with an opportunity to monitor customer satisfaction and address any problems that are brought up in a review. Lastly, ratings and reviews provide your customers with the information they need to feel confident in making an online purchase, and in doing so, can dramatically increase your sales.
Benefits for SEO
  • Improve rankings
  • New and unique content about your company
  • Keyword rich
Ratings and reviews also enhance your search engine optimization efforts. In fact, ratings and reviews on third party sites, such as PriceGrabberRatings, and Epinions are as important to e-commerce as links are to search engine optimization. Some valuable features of online reviews are that they provide your website with a large volume of unique and constantly updated content that is full of relevant keywords. These factors work to increase the seller’s relevancy, figure prominently into ranking algorithms, and translate to better website performance.

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